Taking over the family business is never an easy task; more so if it involves a brand refresh. For Medhanie Senanayake, stepping up as Director for H. Sena in 2010 created the perfect opportunity to launch a rebranding exercise, bringing the bespoke jeweller’s 101 year-long history of crafting fine bespoke jewellery to the modern consumer.
Of course, such an undertaking is not without its obstacles. As with any other brand with a history in delivering excellence, protecting that heritage is sacrosanct. At the same time, it cannot be at the expense of progressiveness. As its third-generation owner, Medhanie has managed to elevate H. Sena’s expertise in craftsmanship and artistry back into the spotlight.
To label this achievement as impressive would be an understatement, to say the least. Currently married with two children, Medhanie inherited the business from her father, Dharma Senanayake, when she was only 27. Originally from the finance sector and based in Australia, she moved back to Singapore to assume her role as Director, with duties spread across overseeing new design developments, managing staff, selecting and appraising new stones, and meeting clients. Medhanie shares her experience with ELLE here, while also offering up some surprising insights into the jewellery industry.
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